Maritza Rivera Gaxiola, Ph.D.

About Me

I am a Mexican scientist, now based in Seattle, who has dedicated more than 15 years to learn, teach, and publish about brain physiology in different universities across the world. However, I learned that the interaction and collaborative work with parents (as a PCI Certified Parent Coach®) has no parallel in terms of the joy and professional satisfaction it brings to see people discover, design, and implement goals for themselves and their families. Parents are empowered to recognize, use, and further develop the tools they already have at hand. I am also a mother of two. In this way, I shifted from full time research at academic institutions to creating my own LLC, dedicated to various modalities of Neurofeedback Training and Parent Coaching. I am also a PCI (Parent Coach International) blogger, and was selected as the Featured Parent Coach for the Fall 2015 PCI Newsletter. I am a member of the PCI Advisory Board, representing Mexico, Central, and South America.

My approach to coaching parents is based on Appreciative Inquiry, amplifying feedback, and the concept of non-linear dynamics, because living systems, such as a family, rarely behave in a linear fashion. My work with individuals or parents goes beyond just listening: I establish a collaborative partnership to design specific, attainable goals, and to practice and implement actions towards those goals, as you are empowered to be joyful and accountable for your desired future.